ETR Insights 
ETR recently conducted and published the findings from its quarterly Macro Views survey. The July 2024 Macro Views Survey captured responses from 1,768 IT decision makers (ITDMs), with nearly a quarter of respondents from Global 2000 organizations and 75% holding C-suite or Director-level titles. IT spend estimates for the full-year 2024 spend are more cautious … Read more
In this article, ETR analyzes preliminary JUL24 TSIS data for the best-of-breed Data Security Posture Management (DSPM) platform vendor that is seeing Net Score declines amidst its SaaS transition.
ETR recently published the July 2024 Early Takeaways, leveraging preliminary data to examine sectors with improving and declining 2024 spending intent, as well as inflections captured at the vendor level. ICYMI, we offer some highlights in this article, and you can view the full report on the ETR platform. To date, over 1,600 IT decision … Read more
ETR Insights presents an interview with the Head of Data Science for a large technology and business services enterprise that adopted generative AI early, though despite initial industry enthusiasm, there is a growing realization that generative AI cannot address deep-seated structural issues; there is a particular discrepancy between executive expectations and the actual capabilities of … Read more
ETR Insights presents a panel discussion with four IT security executives who give an overview of CNAPP and broader cloud security efforts amid ongoing digital transformation and the rollout of AI. This panel is a follow-up to the existing CNAPP Observatory and accompanying Market Array data.
In April, we collected updated Technology Spending Intentions Survey (TSIS) responses from a record 1,844 IT decision makers globally. With Q1 earnings over, we would like to reflect on those results for a handful of vendors from ETR’s Viewpoint List (published April 25, 2024) with notable earnings results, good and bad, in the past six … Read more
Salesforce reported first quarter results yesterday, slightly missing revenue consensus while issuing second quarter sales guidance also below expectations. The company reiterated its FY25 total revenue guidance range, but we also note that the language around full year subscription and support y/y growth shifted from “Approx 10%, Slightly Above 10% in CC” last quarter to … Read more
ETR Insights presents an interview with the Director of Technology for a small industrial manufacturing enterprise, who discusses the transformative impact of AI/ML on their operations, in particular Microsoft Copilot. While data security remains top of mind, our guest anticipates broader adoption of AI across manufacturing to enhance productivity, manage complex product lines, and mitigate … Read more
In partnership with Qlik, a global provider for data integration, analytics, and artificial intelligence (AI), ETR surveyed 200 technology decision makers about the opportunity that unstructured data and Gen AI enable. This article highlights some of the key takeaways from the survey, but readers can access the full report via Qlik’s website.
ICYMI: the ETR Observatory report and Market Array data set for Machine Learning and Artificial Intelligence are now available. Backed by proprietary survey data, vendors are positioned in Leading, Advancing, Tracking, or Pursuing vectors according to Momentum and Presence in the market. The plotting of the vendors in the subsector is based on direct customer … Read more
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.
The ETR Community is an exclusive group of IT decision makers. If you have purview over the tech spend in your organization, please fill out the form below to see if you qualify to join the ETR Community. Ready to jump in quicker? Applications with LinkedIn links included are able to be reviewed more quickly. Thank you!
