Ensure your technology meets the market’s needs
The technology landscape is shifting, ensure your technology is meeting the needs of IT decision makers.
Ensuring your technology is meeting the needs of IT decision makers, staying relevant with the latest trends, and standing out amongst your competition can be a daunting task.
Accelerate your sector and competitor research, product decision making, and marketing by utilizing our projected spending intentions data and insights directly from our ETR Community.
Solutions by Role
- Learn how your customer and prospect base is talking about your sector and where your company is outperforming the competition, allowing you to better articulate the value that your product brings to the market
- Utilize our spending intentions models to understand more deeply the market in which your company operates and where your customer and prospect base plans to invest over the next 12 months
- Integrate quotes about your product from ETR Insights transcripts into your selling materials to better enable your marketing, sales, and customer success teams
- Test your new product marketing launch plan by tapping into our network of IT decision makers for a private feedback engagement
“In our two years of extensively using ETR+, we were able to make accurate calls weeks or months ahead of mainstream media. Examples include the shift to work from home and the technologies that would benefit, the changing priorities of security pros as a result of the pandemic, the effect of cloud on traditional infrastructure, major accelerations in software spending such as cloud database.”
“The data and incredible data visualization via the ETR web portal has been instrumental in providing insight across all levels of management from our executive team down to our sales teams in the field. We have also started accounting for the forward-looking spending intentions survey data into our own internal forecasting”