Ensure your technology meets the market’s needs

The technology landscape is shifting, ensure your technology is meeting the needs of IT decision makers.

Ensuring your technology is meeting the needs of IT decision makers, staying relevant with the latest trends, and standing out amongst your competition can be a daunting task.

Accelerate your sector and competitor research, product decision making, and marketing by utilizing our projected spending intentions data and insights directly from our ETR Community.

Solutions by Role

Product Marketing

Learn how your customer and prospect base is talking about your sector and where your company is outperforming the competition, allowing you to better articulate the value that your product brings to the market
Utilize our spending intentions models to understand more deeply the market in which your company operates and where your customer and prospect base plans to invest over the next 12 months

Integrate quotes about your product from ETR Insights transcripts into your selling materials to better enable your marketing, sales, and customer success teams
Test your new product marketing launch plan by tapping into our network of IT decision makers for a private feedback engagement

Product Management

Take the risk out of launching new products and features by testing your launch plan through tapping into our network of IT decision makers for a private engagement or by running a custom drill down survey
Utilize our forward-looking data to view the adopt and replace reasoning for your product

Launch interview panels or custom drill down surveys to your customers and prospects to understand critical market insights around product pricing, feature set, support, positioning, implementation, and more
Learn how your customer and prospect base are talking about your sector, what product features are resonating and why, and where your company is outperforming competition to help you better define your product roadmap

Go-To-Market + Head of Strategy

Increase the success of your go-to-market strategy by learning how your customer base is talking about the space, which product features are resonating, and where your company is outperforming the competition
Utilize our spending intentions models to understand more deeply the market in which your company operates and where your customer and prospect base plans to invest in over the next 12 months

Benchmark your own company, dive deeper into competitive market threats, and target channel partners or M&A opportunities
Reduce your time to market and test your strategy by tapping into our network of IT decision makers for a private engagement or by running a custom drill down survey with a targeted group of executives

Market + Competitive Intelligence

Benchmark your own company, dive deeper into competitive market threats, and target channel partners or M&A opportunities. Uncover and drill into the reasons why a competitor is outperforming you by running a custom survey against a subset of our database of IT decision makers
Utilize our spending intentions models as a competitive advantage to understand market dynamics, patterns, and trends that will drive your organization’s strategic and tactical decision making

Learn what your customer base is saying about your sector and your competitors to help reduce uncertainty and ensure you are taking advantage of market opportunities
Assist in disseminating these proprietary insights to anyone else in your organization who make decisions based on market fit

Research Liaison + Analyst Relations

Ensure our proprietary data sets are integrated into your organization’s research blueprint. Assess where ETR can provide complementary research or address gaps you have within your current research stack

Assist in disseminating these insights to your product marketing, product management, competitive intelligence, go-to-market teams, and many more…

Investor Relations

Stay informed on the data and research that your investor base is consuming
Tap into our communication channels via Insight interviews, research panels, and community roundtable events to keep your investor base informed on the product roadmap and competitive positioning

Stay ahead of potential shifts in customer demand/buying intentions
Benchmark your company to market competition and performance
Utilize our regression analysis models for insight into potential earnings performance based on current market spending intentions

“In our two years of extensively using ETR+, we were able to make accurate calls weeks or months ahead of mainstream media. Examples include the shift to work from home and the technologies that would benefit, the changing priorities of security pros as a result of the pandemic, the effect of cloud on traditional infrastructure, major accelerations in software spending such as cloud database.”

Dave Vellante, CEO, SiliconANGLE & theCUBE

“The data and incredible data visualization via the ETR web portal has been instrumental in providing insight across all levels of management from our executive team down to our sales teams in the field. We have also started accounting for the forward-looking spending intentions survey data into our own internal forecasting”

Economist, Cisco

Resources

SiliconANGLE Analysis

Check out the tech sector Breaking Analysis from SiliconANGLE powered by ETR