ETR for Enterprise Technology
Providing data in a world of opinion
Ensure your technology meets the market’s needs
The technology landscape is shifting, with new products, players, and categories being introduced daily. Ensuring your technology is meeting the needs of IT decision makers, staying relevant with the latest trends, and standing out amongst your competition can be a daunting task.
Accelerate your sector and competitor research, product decision making, and marketing by utilizing our projected spending intentions data and insights directly from our network of 5000+ senior IT decision makers representing over $1 trillion in annual spend.
Solutions by Role
“In our two years of extensively using ETR+, we were able to make accurate calls weeks or months ahead of mainstream media. Examples include the shift to work from home and the technologies that would benefit, the changing priorities of security pros as a result of the pandemic, the effect of cloud on traditional infrastructure, major accelerations in software spending such as cloud database.”
“The data and incredible data visualization via the ETR web portal has been instrumental in providing insight across all levels of management from our executive team down to our sales teams in the field. We have also started accounting for the forward-looking spending intentions survey data into our own internal forecasting”