Why choose ETR?
See what sets ETR apart from traditional research firms, survey data providers, and expert networks.
Proprietary data, insights, and research
Unbiased, robust data
Our robust database of IT decision makers allows users the ability to cut over 60+ ways across verticals, size of enterprise, and geography. We offer over 10+ years of data with a consistent methodology over time, allowing for time-series analysis.
“Much of the research produced today is either a historical view of what happened last quarter or last year; or a prediction of the future with no data foundation. ETR is different and a far more powerful platform. It allows you to discern patterns and connect dots over a period of time.”
“The Magic Quadrant is the past. It is not the future. The thing that the ETR surveys and analysis does is that it gives you a clear projection into today and moving forward; not the past. With the speed we’re moving, and the speed things are changing, do you really want knowledge from the past? Or do you want to see what’s going on now? I’m with ETR.”
“ETR is an integral part of our research process. Their survey work is at least 5x broader and deeper than anything available from the biggest brokers. The ability to track time–series data by vendor is extremely helpful in spotting inflection points in demand. And their drill downs allow us to focus our research in the appropriate areas.”
Other research providers lock you into inflexible, upfront subscriptions, while we customize the solution to fit the needs of your business with less investment than traditional research models.