In this article, we review a small portion of ETR’s IAM Market Array and RSA Drill Down data and highlight that ITDMs increasingly view Identity as a critical priority in a rising threat environment and with a growing number of identities within a given enterprise stack. The full research note also examines the declining spending intention trends with CyberArk and Okta, despite their positions as best-of-breed vendors, while noting Microsoft’s growing Entra demand.