ETR Insights presents an interview with the VP of Business Intelligence, who centralized all data under Snowflake and leverages Azure for Infrastructure-as-a-Service and AI/ML. This company treats data as a direct business line where its CEO personally drives the company’s analytics initiatives. Read on to learn why DataMirror is a more efficient way to clean data within Salesforce, how Databricks’ ability to engage front-line data workers is supercharging the vendor’s growth, and much more.