Straight from the IT decision makers
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.
ETR Observatory
Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess IT decision-maker usage of a vendor’s product and services within a specific subsector.
Maturity, Scale, and Speed Driving Leading ML/AI Vendors
Machine Learning and Artificial Intelligence (ML/AI) tools have evolved to fit the needs of a variety of organizations that are all maturing their advanced analytics initiatives at different rates. Whether you’re a large enterprise or just starting out, there are tools to help you leverage the power of data. This ETR Observatory offers insights on spending trends, vendor usage, return on investment (ROI), net promoter scores (NPS), and more in the ML/AI marketplace. Discover which vendors achieved the foremost positions based upon market intelligence and spending intentions data sets.
Users Expect Seamless, Reliable, and Integrated Communications Available Everywhere
Cell phones, video chats, and cloud computing revolutionized business communication, fueling UCaaS. This Observatory report revelas top vendor meeting enterprise communication needs.
Robust Self-Service Platforms Dominate the BI and Reporting Market
Today’s business intelligence (BI) tools can vary greatly in capabilities, benefits, and appeal. Read this ETR Observatory to learn more about the vendors, trends, and data that define this market.
Marketing and Niche Focus Differentiate Process Automation Competitors
This ETR Observatory examines the process automation space. Review it to learn what experts are saying about process automation vendors and which ones the data positions in the leading spots.
Mission Critical Identity Security is Progressing and Consolidating All at Once
Review this Observatory that analyzes how different vendors perform in this market characterized by rapid technological progress, an increasing variety of offerings, and the potential for consolidation.
Second Wave of Players Push Progression in Evolving Endpoint Security Market
The endpoint protection marketplace is relentlessly advancing. Review our ETR Observatory on Endpoint Protection Platforms to learn how we used data to reveal which vendors are progressing with end users.
Bifurcation and Slow Growth in the E-Signature Space
While spending trajectory on e-signature tools has lowered, the need for electronic signature software remains intact. This ETR Observatory looks at the e-signature sector and examines some of its vendors.
