ETR Observatory

Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess IT decision-maker usage of a vendor’s product and services within a specific subsector. 

A Crowded Observability Market with Several Standout Vendors

The observability market has grown increasingly crowded. Vendors strive to balance comprehensive coverage with user-friendly dashboards, AI-powered automation, and strong administrative controls. While AI-powered innovation and usability improvements drive differentiation, economic pressures could push enterprises toward vendor consolidation. The ETR Observatory for Observability Tools dives into this market, tracking spending intentions, usage trends, and vendor strengths among the major players in this space. Review the report’s summary to learn which observability vendors are racing to enhance their offerings and capture market share in this evolving landscape.

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IAM Security: A Competitive Field as Demand Persists

The concept of identity security is no longer tied to a location. This makes IAM the first line of cybersecurity defense. Use this ETR Observatory to examine spending intentions, product strengths, consolidation, and the vendors in this space.

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Platform Vendors Aiming for Disruption

As remote work, IoT, and cloud adoption surge, endpoint security has become crucial. This ETR Observatory dives into the top players shaping this landscape. Discover key trends, vendor performance, and why comprehensive endpoint protection is essential.

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SASE Market Led by Large Platform Vendors: Who Has the (Service) Edge?

In this ETR Observability, we dive into the market trends, spending intentions, and platform strengths of the top Secure Access Service Edge (SASE) vendors. Discover how the race to capture the SASE market is intensifying.

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Established and Ecosystem-Embedded Vendors Dominate Process Automation Market

The process automation market is revolutionizing businesses by automating repetitive tasks and building smarter workflows. Review the summary to get the key takeaways and discover which vendors are leading the charge.

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Snowflake, Databricks, and the Cloud Giants Vying for Supremacy

The players in the crowded cloud data warehouse market are innovating their products to gain market share. Read this Observatory to learn which are prominent, which are aligned to cloud giants, and how the remaining alternatives are standing out.

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Atlassian and Microsoft Omnipresent for Enterprise Work Management, but Plenty of Room in the Marketplace for Lighter Weight Alternatives

There are a wide range of project and work management tools available. Learn which established players are holding leading positions and which smaller alternatives are proving to be formidable entities.

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The ETR Community is an exclusive group of IT decision makers. If you have purview over the tech spend in your organization, please fill out the form below to see if you qualify to join the ETR Community. Ready to jump in quicker? Applications with LinkedIn links included are able to be reviewed more quickly. Thank you!

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