ETR Observatory

Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess IT decision-maker usage of a vendor’s product and services within a specific subsector. 

Platform Vendors Aiming for Disruption

With the rise of remote work, IoT, and cloud adoption, endpoint security has become essential in defending network-connected devices—laptops, servers, mobile devices, and IoT—from threats like malware, ransomware, and zero-day vulnerabilities. The ETR Observatory for Endpoint Security explores the key players shaping this rapidly evolving landscape. From leaders with robust solutions and deep integration to vendors that are maintaining a steady presence, this report highlights how endpoint protection has grown beyond basic antivirus to sophisticated platforms using AI, machine learning, and threat intelligence. Discover trends in EPP, EDR, and XDR adoption, market positioning, and why comprehensive endpoint security is vital to modern enterprise resilience.

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SASE Market Led by Large Platform Vendors: Who Has the (Service) Edge?

In this ETR Observability, we dive into the market trends, spending intentions, and platform strengths of the top Secure Access Service Edge (SASE) vendors. Discover how the race to capture the SASE market is intensifying.

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The CNAPP Promise: A Crucible of Monitoring, Security, and Compliance in All Environments

Cloud security threats are increasing, creating more demand for solutions like CSPM and CNAPP. Our ETR Observatory provides insights into this space and the vendors offering solutions within it.

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Maturity, Scale, and Speed Driving Leading ML/AI Vendors

ML/AI tools have evolved to meet the diverse needs of organizations at varying stages of advanced analytics maturity. This Observatory offers insights on spending trends, ROI, net promoter scores (NPS), and more in the ML/AI marketplace. 

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Snowflake, Databricks, and the Cloud Giants Vying for Supremacy

The players in the crowded cloud data warehouse market are innovating their products to gain market share. Read this Observatory to learn which are prominent, which are aligned to cloud giants, and how the remaining alternatives are standing out.

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Atlassian and Microsoft Omnipresent for Enterprise Work Management, but Plenty of Room in the Marketplace for Lighter Weight Alternatives

There are a wide range of project and work management tools available. Learn which established players are holding leading positions and which smaller alternatives are proving to be formidable entities.

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Users Expect Seamless, Reliable, and Integrated Communications Available Everywhere

Cell phones, video chats, and cloud computing revolutionized business communication, fueling UCaaS. This Observatory report revelas top vendor meeting enterprise communication needs.

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The ETR Community is an exclusive group of IT decision makers. If you have purview over the tech spend in your organization, please fill out the form below to see if you qualify to join the ETR Community. Ready to jump in quicker? Applications with LinkedIn links included are able to be reviewed more quickly. Thank you!

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