Custom Surveys
You have questions. They have answers.
Our exclusive custom surveys are conducted with a vetted group of technology leaders, guided by our expert content team, to provide the insights you need – right from the source – your target demographic. These commissioned surveys enable you to target the audience based on organization size, industry, title, spending intentions, or technology stack. ETR’s proprietary custom surveys deliver the exclusive insights you need to define, refine, and validate your go-to-market strategy or thesis, driving better outcomes.
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Targeted Insights and Expert Guidance
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Target respondents additionally based on what sub-sectors of technology do they have oversight over and what specific vendors they are buying from.
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Capture rich, qualitative insights at scale through open-ended questions from ETR's engaged community of technology leaders.
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Receive support from expertresearch and data-science team, providing guidance on survey best practices and expertise on advanced analytics to make the most out of survey results.
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Enhance actionability through preference measurement and choice-modeling with sophisticated survey methodologies.
How custom surveys are helpful
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Test specific business strategies with the ETR Community, who are pre-vetted as based on product usage.
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Evaluate market share, product-functionality choices, pricing options, and brand-awareness feedback.
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Validate and test product concepts to identify feature impact on buyer decisions and quantify revenue potential for smarter go-to-market strategies.
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Analyze customer and prospective-buyer reactions to current events in real-time to assess their potential impact on future behavior.
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Evaluate customer and prospective-buyer preferences for your product versus competitors, identify key purchase decision drivers, and define distinct personas and use-cases.
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Track key metrics in a target audience consistently over time.
Straight from Technology Leaders
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.