Frequently Asked Questions
General
Survey data can help you better understand your market and your competitive positioning within that market. It can let you know what your potential and current clients are saying about you and your competitors and may explain why a company is outperforming yours.
The advantages of partnering with a market research firm are numerous. Companies like ETR not only have the tools needed to conduct the survey, but also the analyst resources to help you understand the data you receive. They also have the expertise needed to determine the best audience topics and questions to make your survey successful.
When looking for a market research company, first and foremost, make sure it has experience within your market. Then review the extent of the data it provides and how it goes about getting its data. Make sure the data is coming from the proper resources for your industry.
About ETR
Enterprise Technology Research (ETR) is a technology market research firm that gathers data from its community of vetted professionals to create research reports and custom surveys, as well as facilitate panel discussions and 1:1 expert calls regarding organizations’ spending decisions related to enterprise technology products and services.
One of the most notable ways ETR is different than other market research firms is our primary data comes directly from the source, instead of basing insights on someone else’s opinion. Every day, we are growing our community of technology decision makers in order to bring you complete insights so you can make the best decisions for your company. Also, what sets us apart is the longevity of our data and how sector-specific it is. Since 2010, ETR has been collecting data on over 600 tech companies.
About Our Surveys
The TSIS is conducted quarterly, capturing forward-looking spending intentions for hundreds of publicly traded and private enterprise technology vendors across the global market, providing a gauge on demand for vendors tracked.
About ETR Products
The ETR Platform is where you can find our proprietary data sets, models, live insights, custom and commissioned research reports, and expert network, all in one place.
The ETR Community is a vetted group of professionals who have decision-making power over their organization’s technology spend. These include chief information officers, chief technology officers, chief information security officers, vice presidents, senior managers and directors, enterprise architects, and many more roles in technology.
Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess IT decision-maker (ITDM) usage of a vendor’s product and services within a specific subsector.
Straight from Technology Leaders
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.