About ETR

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Our Approach

ETR is an enterprise technology market research firm that delivers actionable, transparent, and unbiased insights to technology companies, institutional investors, and a trusted community of technology leaders, empowering them to make smarter, faster decisions. ETR’s proprietary approach is grounded in their vision to reinvent technology market research so that business leaders can strategically position their organizations to outperform the competition. In fact, no other firm harnesses the same scale and makeup of their vetted community to quickly deliver the unbiased data and analysis that financial and enterprise organizations need to achieve better outcomes.

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We use our two quarterly surveys (Technology Spending Intentions Survey and the Macro Views Survey) to collect data and insights directly from the ETR Community. Use this data and insights to navigate the complex enterprise technology landscape and our proprietary visualizations and models to mine insights and unearth predictors of enterprise technology performance.

Beyond Our Core Surveys

We also offer custom market research surveys. These can be commissioned with a targeted group and are guided by our expert content team to determine the best audience, topics, and questions. Additionally, the target group cannot only be based on their organization size, sector, and title, but also on our proprietary research around a firm’s spending intentions and technology stack.

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ETR ensures companies can access the data and gain the edge.

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In App, Email, and Phone Support

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Blog

 

Cloud Security and Gen AI Top Priorities Driving Growing Budgets
Cybersecurity
Cloud Security and Gen AI Top Priorities Driving Growing Budgets

Ahead of the RSA Conference, we launched our 2025 State of Security Study which surveyed 500 security leaders to learn how they are navigating an...

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A New Look Launched: ETR.ai Redesigned
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ML/AI
AI Adds Value but ROI, Pricing, and Road Map Concerns Persist
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Vendor Report
DeepSeek Makes Waves, But Are Enterprises Ready to Jump Ship from ChatGPT?
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A weekly burst of proprietary data & flash insights spanning the space as a sanity-check, juxtaposed to the hype and opinions flooding the enterprise technology landscape.

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Straight from Technology Leaders

We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.

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