Enterprise Tech Intelligence Starts Here
Every quarter, the Macro Views Survey taps into the perspectives of nearly 1,800 technology leaders, including C-suite executives and senior leaders from Fortune 500 and Global 2000 organizations. This survey delivers exclusive insights into global technology spending trends, tech adoption priorities, and the macroeconomic factors shaping enterprise technology strategies.
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Inside the July 2025 Macro Views Survey Report
In the July 2025 edition, ETR’s Macro Views Survey uncovers how organizations are navigating a complex landscape marked by economic headwinds, evolving AI strategies, and geopolitical disruption. Based on responses gathered between June 3 and July 2, 2025, this quarter's report highlights:
- Tech spending growth is holding steady at 3.6% year-over-year, a slight uptick from April but still below January’s 5.3% projection.
- 70% of respondents plan to increase technology spend, primarily to accelerate new projects and expand cloud capabilities.
- AI adoption is rising fast. 68% are using AI to improve workforce productivity, while others are leveraging it to limit or reduce headcount.
- Cybersecurity and operational resiliency are top priorities, especially in response to growing geopolitical tensions and economic uncertainty.
- Price increases are widespread across software, hardware, and cloud, while seat license growth is slowing, especially among the largest enterprises.
Get the infographic. Our July 2025 Marco Views Survey infographic shows highlights from our latest findings. The one shown here is just part of the infographic. The full infographic is available for download using the button below.
The latest Macro Views Survey data shows organizations are responding to trade and supply chain pressures by reevaluating vendors and delaying key purchases. At the same time, operational resiliency has become a clear priority. In this clip, we explore how these shifts are shaping IT strategy for the year ahead.
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