AI Product Series
The Definitive Data on Enterprise AI Adoption, Spending, and Product Usage
The AI Product Series delivers a product-level view of AI adoption, usage, and spending trends across enterprise IT. This semiannual research goes straight to validated technology leaders, so you can see what is actually being evaluated, purchased, and rolled out, not what vendors claim.
What It Covers
The AI Product Series tracks adoption, purchase behavior, and value perception across three product categories:
- Seat-based AI tools — coding assistants, creative tools, and developer productivity products
- Consumption-based add-ons — standalone AI subscriptions and usage-based offerings
- Embedded AI features — AI capabilities built into software enterprises already use
Vendors tracked span InfoSec, Developer Tools, Design & Marketing, and Analytics — with semiannual comparisons that show how the market is shifting.
January 2026 Edition — Out Now
The eighth iteration of the AI Product Series is live. This edition reveals where enterprise AI spending is concentrating, which products are converting from evaluation to purchase, how developer productivity metrics are evolving, and whether embedded AI is driving vendor stickiness or becoming table stakes.
Download the Executive Summary — Free →
What Makes It Different
Real purchase behavior, not intent. ETR tracks evaluation-to-purchase conversion rates, seat-weighted growth expectations, and value-for-cost ratings — so you see what's actually happening in enterprise buying cycles.
Longitudinal data that shows the trend. Every edition compares back to prior periods, giving you a clear picture of how sentiment, spending, and adoption are moving over time — not just a snapshot.
The sample quality others can't match. 24% of respondents are from Global 2000 organizations. 78% hold C-Suite or Director-level titles. This is where the decisions get made.
Straight from Technology Leaders
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer