AI Budgets Are Still Growing. The Rate of Growth Is Not.
Where AI budgets are going, how organizations are buying, and what is actually returning, straight from 600 technology leaders.
In today's fast-changing tech landscape, investors and analysts need clarity on AI adoption, spending, and vendor impact. Derived from the comprehensive AI Product Series, our exclusive executive summary delivers a data-driven view of how organizations are actively utilizing and budgeting for artificial intelligence.
As the market moves past the initial pilot phases, understanding where budgets are expanding and how return on investment is being measured is critical for strategic planning.
Enterprise AI deployment continues to broaden across organizations. Here is a glimpse of what the research reveals:
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88% of organizations expect AI budgets to grow over the next year. Only 3% foresee declines.
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93% of AI coding tool users report productivity improvement, with gains shifting toward the higher tiers.
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75% say AI ROI aligns with or exceeds the expectations they set going in.
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About the Survey
The AI Product Series tracks spend, delivery mix, ROI, and product-level adoption across InfoSec, Design/Marketing, Analytics, and Developer Tools, wave over wave.
ETR surveys a vetted community of almost 10,000 technology leaders, the people who set and approve enterprise technology budgets. The AI Product Series fields twice a year on a fixed cadence, so each wave is directly comparable to the ones before it.
The latest wave drew 600 respondents, including 77% at C-Suite or Director level and 17% from Global 2000 organizations.
Inside the Summary
By downloading this executive summary, you will gain actionable insights into the shifting dynamics of enterprise technology investments without having to work through the full dataset yourself.
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Spending Shifts: Insights into how AI delivery models are transitioning and where budget allocations are expanding.
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ROI Measurement: Analysis of how organizations are recalibrating expectations and measuring the value of their AI investments.
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Workforce Impact: An exploration of how AI adoption is influencing hiring pace rather than headcount reduction.
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Coding Tools: A look at how adoption broadened over the past year and how teams are measuring the results.
The Full Report
Clients on the ETR Platform receive the complete report: the full spending distribution, the complete delivery mix, maturity and seat count detail, and product-level purchase rates, forward license expansion, value, and stickiness ratings for named vendors across all four categories.
The initial section analyzes selected aspects of the dataset, with the Appendix presenting the remaining data visualizations.
Already a client? Access the full report on the ETR Platform.
Straight from Technology Leaders
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer