The ETR Newsletter

A weekly burst of proprietary data & flash insights spanning the space as a sanity-check, juxtaposed to the hype and opinions flooding the enterprise technology landscape.

Dreamy Data for Salesforce?

Let’s begin with a quick look at the data collected to date on While the October 2022 Technology Spending Intentions Survey (TSIS) is still live in the field, ~600 IT decision makers have already submitted their updated second-half 2022 spending intentions for Salesforce. This survey period will remain open for two more weeks while we collect more responses; however, the large citation base already accounted for warrants a closer look at the preliminary data.

2H’22 Early Takeaways

With two weeks remaining in our polling period, 1000+ IT decision makers – representing over $550B in annual IT spend – have already participated in ETR’s 2H’22 Technology Spending Intentions Survey (TSIS), including 143 from Fortune 500 and 239 from Global 2000 organizations. ETR’s Research Team published an Early Takeaways report earlier this week, leveraging preliminary data to examine sectors with improving/declining 2H’22 spending intent, as well as inflections captured at the vendor level. ETR subscribers and community members can access the full data set and report on our research platform.

Adobe Snaps Up Figma at Record Valuation

The established creative and document management software company Adobe announced plans earlier this week to acquire collaborative design software company Figma for around $20 billion in cash and stock. ETR released an Early Reaction report the day the deal was announced. The following article summarizes some key takeaways from that report.

All Eyes on Observability

This week New Relic, in partnership with ETR, released its 2022 Observability Forecast, a robust 80-page report on the state of observability (sometimes abbreviated o11y) and monitoring. More than 1,600 tech professionals from around the globe participated in the survey, representing 14 different countries, a variety of organization sizes, and in roles ranging from engineers to C-suite executives. In a first for this kind of study, too, New Relic made all raw data from the survey available for free online. What follows are some of the most interesting findings from the report.

Digital Markets Act Makes EU Cloud Gatekeepers

ETR Insights recently interviewed the European CTO of a global consumer brand, who addressed the EU’s Digital Markets Act and how corporations are adapting to new regulation of cloud “gatekeepers.” Additionally, our guest discussed spend optimization via contract negotiations, “smart working” in a hybrid world, cybersecurity, data visualization services under Microsoft, SAP, and Google, and a push for data scientists within his organization and across the industry. Read highlights from the interview.

ETS Findings Recap

Unlike public company data, which must legally be disclosed in various forms, private companies mostly fly under the radar of similar regulations making it much more difficult to track their progress and market positioning. This is exactly why ETR launched the Emerging Technology Survey (ETS) back in November of 2018. Last week, we released the August 2022 edition, which marks the third installment of the 4 planned ETS survey periods for this year. The full findings report and replay of this webinar are available for clients and ITDM survey participants on the ETR Platform, along with the sector and vendor-specific reports. Not yet a client? That’s ok, we picked some of the key data models and analyses in this article as a preview for you.

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